California ideas for fall 1948: : California is yours to command
Resource Information
The work California ideas for fall 1948: : California is yours to command represents a distinct intellectual or artistic creation found in UCLA Library. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
California ideas for fall 1948: : California is yours to command
Resource Information
The work California ideas for fall 1948: : California is yours to command represents a distinct intellectual or artistic creation found in UCLA Library. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- California ideas for fall 1948: : California is yours to command
- Title remainder
- California is yours to command
- Title variation
- California is yours to command
- Language
- eng
- Summary
- A resource book for clothing and fashion in Southern California, starting with the listing of the main sales emphases of area stores, as well as a huge array of merchandising ideas and resources. Since the advertising promotions are intended to feature California, the overall emphasis is on "California fashion and lifestyle". There are "stock" photographs of California scenes shown (including some with Hollywood actors and actresses), given with ordering details; there is also "stock" radio copy, some of whose text is repeated here. There are also many ideas given for window displays. The pages are cut away at the outer edges for ease of flipping between the contents (e.g., "Outstanding California resources", "California windows", "Newspaper & direct mail promotions", "California Centennial promotions")
- Cataloging source
- CLU
- Illustrations
- illustrations
- Index
- no index present
- Literary form
- non fiction
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.ucla.edu/resource/yzakyk41uLo/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.ucla.edu/resource/yzakyk41uLo/">California ideas for fall 1948: : California is yours to command</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.ucla.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.ucla.edu/">UCLA Library</a></span></span></span></span></div>
