Coverart for item
The Resource [Helms Bakeries 1931-1935]

[Helms Bakeries 1931-1935]

Label
[Helms Bakeries 1931-1935]
Title
[Helms Bakeries 1931-1935]
Title variation
Apologiae
Creator
Contributor
Former owner
Subject
Genre
Language
eng
Summary
Illustrated record of the Helms Bakeries of Culver City, California, celebrating five years of business from 1931 to 1935.
Cataloging source
CLU
Illustrations
  • facsimiles
  • photographs
Index
no index present
Literary form
non fiction
Summary expansion
Paul Helms founded the Helms Bakery in Culver City, California in 1931, with 32 employees and 11 delivery coaches. The business grew rapidly, and by the next year, it had become the "official baker" of the 1932 Summer Olympics in Los Angeles. Although Helms products were never sold in stores, their donuts, pastries, candies, and breads became famous throughout the Los Angeles area, delivered daily by a network of panel trucks. The company's motto, "Daily at Your Door", appeared in large letters across the facade of the bakery on Venice Boulevard. The book includes listings of values of capital and assets, floor space in square feet of the plant, sales revenues, payroll, number of employees and sales routes, and employee relations, along with thirteen original photographs
Label
[Helms Bakeries 1931-1935]
Instantiates
Publication
Note
  • Title supplied by cataloger
  • Probable date from preface, dated December 1935 in Los Angeles
  • Caption title: "Apologiae : 1935 has seen the final timber bolted and calked in the building of a seaworthy craft, through five years of such buffeting and storms as seldom have been visited on American business ...
  • Illustrated with 13 original black-and-white photographs. Twelve of the photos document the expansion of the Helms Bakeries plant, beginning with a pre-construction view of the old wooden buildings which occupied the original site on Venice Boulevard in Culver City in Oct. 1930, the construction of the bakery in Nov. 1930, renovation and expansion through the years--a sign on the building in a Dec. 1934 photo proclaims "8th addition in 3 years!"--and finally the modern building as it appeared in May 1935, with the large "Helms Olympic Bread" sign on top. Also included are four illustrated "Recognition" pages, which document awards received by Helms Bakeries: the Seal of Acceptance from the American Medical Association; selection as exclusive and official bakers for the 1932 Olympic Games held in Los Angeles, accompanied by a signed photograph of President Herbert Hoover at the Games receiving a loaf of Helms Bakeries bread from California Rep. Engelbright, and a reprint of a Los Angeles Times notice of July 30, 1932; Best Loaf of Bread award from the California State Agricultural Society; and a letter of recognition from the Los Angeles Municipal Art Commission commending Helms Bakeries for the civic attraction of its building and landscaping. Final leaf contains a mounted facsimile letter from the White House, signed by Franklin D. Roosevelt, thanking Paul H. Helms "for the lovely birthday cake," and decorated with a cut-out reproduction photograph of the cake mounted over lower margin of the letter
Dimensions
33 cm.
Extent
[20] leaves
Note
Spec. Coll. copy: black leather binding; gold-stamped ship's wheel emblem of Helms Bakeries in lower right corner, with dates "1931-1935"; black endpapers; covered in modern mylar. Preface signed in blue ink by Paul H. Helms, followed by his presentation inscription: "To Leonard F. Kissig, Vice Pres. Sales Mgr. PHH." Laid in: photograph of a letter of Oct. 6, 1922, addressed to Albert D. Fox of Hall Baking Company of Buffalo, N.Y., from R.L. Corby, director of the Fleischmann Laboratories of New York, N.Y. regarding judging and awards made in the bread contest held during the Bakers' Convention of 1922; 2 photoduplications of the Corby letter (2 leaves); and 8 photoduplications of some of the printed leaves in the book (8 leaves). Purchase, Eric Chaim Kline Bookseller, 2010.
Other physical details
ill., facsims.
System control number
  • (OCoLC)610065313
  • ucoclc610065313
Label
[Helms Bakeries 1931-1935]
Publication
Note
  • Title supplied by cataloger
  • Probable date from preface, dated December 1935 in Los Angeles
  • Caption title: "Apologiae : 1935 has seen the final timber bolted and calked in the building of a seaworthy craft, through five years of such buffeting and storms as seldom have been visited on American business ...
  • Illustrated with 13 original black-and-white photographs. Twelve of the photos document the expansion of the Helms Bakeries plant, beginning with a pre-construction view of the old wooden buildings which occupied the original site on Venice Boulevard in Culver City in Oct. 1930, the construction of the bakery in Nov. 1930, renovation and expansion through the years--a sign on the building in a Dec. 1934 photo proclaims "8th addition in 3 years!"--and finally the modern building as it appeared in May 1935, with the large "Helms Olympic Bread" sign on top. Also included are four illustrated "Recognition" pages, which document awards received by Helms Bakeries: the Seal of Acceptance from the American Medical Association; selection as exclusive and official bakers for the 1932 Olympic Games held in Los Angeles, accompanied by a signed photograph of President Herbert Hoover at the Games receiving a loaf of Helms Bakeries bread from California Rep. Engelbright, and a reprint of a Los Angeles Times notice of July 30, 1932; Best Loaf of Bread award from the California State Agricultural Society; and a letter of recognition from the Los Angeles Municipal Art Commission commending Helms Bakeries for the civic attraction of its building and landscaping. Final leaf contains a mounted facsimile letter from the White House, signed by Franklin D. Roosevelt, thanking Paul H. Helms "for the lovely birthday cake," and decorated with a cut-out reproduction photograph of the cake mounted over lower margin of the letter
Dimensions
33 cm.
Extent
[20] leaves
Note
Spec. Coll. copy: black leather binding; gold-stamped ship's wheel emblem of Helms Bakeries in lower right corner, with dates "1931-1935"; black endpapers; covered in modern mylar. Preface signed in blue ink by Paul H. Helms, followed by his presentation inscription: "To Leonard F. Kissig, Vice Pres. Sales Mgr. PHH." Laid in: photograph of a letter of Oct. 6, 1922, addressed to Albert D. Fox of Hall Baking Company of Buffalo, N.Y., from R.L. Corby, director of the Fleischmann Laboratories of New York, N.Y. regarding judging and awards made in the bread contest held during the Bakers' Convention of 1922; 2 photoduplications of the Corby letter (2 leaves); and 8 photoduplications of some of the printed leaves in the book (8 leaves). Purchase, Eric Chaim Kline Bookseller, 2010.
Other physical details
ill., facsims.
System control number
  • (OCoLC)610065313
  • ucoclc610065313

Library Locations

  • Charles E. Young Research LibraryBorrow it
    280 Charles E Young Dr N, Los Angeles, CA, 90095-1575, US
    34.0749691 -118.441466
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    34.0716126 -118.4421809
  • Science and Engineering LibraryBorrow it
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    34.068987 -118.442659
  • UCLA LibraryBorrow it
    Los Angeles, CA, US
  • UCLA Library Special CollectionsBorrow it
    A1713 Charles E. Young Research Library, Los Angeles, CA, 90095-1575, US
    34.0749691 -118.441466
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