Coverart for item
The Resource California ideas for fall 1948: : California is yours to command

California ideas for fall 1948: : California is yours to command

Label
California ideas for fall 1948: : California is yours to command
Title
California ideas for fall 1948:
Title remainder
California is yours to command
Title variation
California is yours to command
Creator
Subject
Genre
Language
eng
Summary
A resource book for clothing and fashion in Southern California, starting with the listing of the main sales emphases of area stores, as well as a huge array of merchandising ideas and resources. Since the advertising promotions are intended to feature California, the overall emphasis is on "California fashion and lifestyle". There are "stock" photographs of California scenes shown (including some with Hollywood actors and actresses), given with ordering details; there is also "stock" radio copy, some of whose text is repeated here. There are also many ideas given for window displays. The pages are cut away at the outer edges for ease of flipping between the contents (e.g., "Outstanding California resources", "California windows", "Newspaper & direct mail promotions", "California Centennial promotions")
Cataloging source
CLU
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Label
California ideas for fall 1948: : California is yours to command
Instantiates
Publication
Note
  • Title from cover and from the portion of the leaf showing through the cover's large oval cutout
  • Imprint information from p. [3] of cover
  • "The California Apparel Creators gratefully acknowledge the cooperation of the following organizations in providing photographs and other material for this brochure-- Will Connell, ... Pictorial California, ... Yosemite Park and Curry Co., ... Wine Institute, ... Fox West Coast Theatres Corp., ... Santa Barbara Chamber of Commerce, Santa Monica Chamber of Commerce, Sacramento Chamber of Commerce, San Diego-California Club, ... Pasadena Tournament of Roses Assn., ... Academy of Motion Picture Arts and Sciences, [etc.]"
Dimensions
39 x 49 cm.
Extent
[34] p
Note
Spec. Coll. copy: Brown and cream wrappers, with white spiral binding. Removed from Coll. 1600 (former no.: 1600 1948 81).
Other physical details
ill.
System control number
  • (OCoLC)132767998
  • ucoclc132767998
Label
California ideas for fall 1948: : California is yours to command
Publication
Note
  • Title from cover and from the portion of the leaf showing through the cover's large oval cutout
  • Imprint information from p. [3] of cover
  • "The California Apparel Creators gratefully acknowledge the cooperation of the following organizations in providing photographs and other material for this brochure-- Will Connell, ... Pictorial California, ... Yosemite Park and Curry Co., ... Wine Institute, ... Fox West Coast Theatres Corp., ... Santa Barbara Chamber of Commerce, Santa Monica Chamber of Commerce, Sacramento Chamber of Commerce, San Diego-California Club, ... Pasadena Tournament of Roses Assn., ... Academy of Motion Picture Arts and Sciences, [etc.]"
Dimensions
39 x 49 cm.
Extent
[34] p
Note
Spec. Coll. copy: Brown and cream wrappers, with white spiral binding. Removed from Coll. 1600 (former no.: 1600 1948 81).
Other physical details
ill.
System control number
  • (OCoLC)132767998
  • ucoclc132767998

Library Locations

  • Charles E. Young Research LibraryBorrow it
    280 Charles E Young Dr N, Los Angeles, CA, 90095-1575, US
    34.0749691 -118.441466
  • Powell LibraryBorrow it
    120S Election Walk, Los Angeles, CA, 90095-1450, US
    34.0716126 -118.4421809
  • Science and Engineering LibraryBorrow it
    8270 Boelter Hall, Los Angeles, CA, 90095-9810, US
    34.068987 -118.442659
  • UCLA LibraryBorrow it
    Los Angeles, CA, US
  • UCLA Library Special CollectionsBorrow it
    A1713 Charles E. Young Research Library, Los Angeles, CA, 90095-1575, US
    34.0749691 -118.441466
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